Annica Conrad is Chief Brand Officer for City Barbeque. She is responsible for the brand's image, experience, and promise, creating a world-class brand vision and providing the definition, direction, and evolution of the company, brand, and culture. She previously served in CMO positions with FAT Brands and Global Franchise Group—leading marketing efforts with a portfolio of brands including Round Table Pizza, Great American Cookies, Marble Slab Creamery, Pretzelmaker, and Hot Dog on a Stick—and held the top marketing leadership positions with Mellow Mushroom, Moe’s Southwest Grill and McAlister’s Deli.
Sessions for Annica Conrad
Monday, April 15
12:00pm
–
1:00pm
Make Menus Work Harder for your Bottom Line
Location: Grand Sonoran GJoin Restaurant Business Executive Editor, Lisa Jennings, and Nancy Kruse, President of The Kruse Company for an engaging think tank style session as they dive into a lunch time discussion all about the menu! In an era where a menu is more than a list of signature dishes but a strategic (brand) tool to maximize profitability, it is important for every operator to understand how to navigate the evolving culinary landscape and the pivotal role technology will play in this space as we move forward. Hear key insights from top operator leaders on how they are leveraging menu trends and tech advancements to catapult their business. Leave this session with new ideas and actionable takeaways to drive greater profitability from your greatest restaurant tool!
Speakers:
Executive Editor | Moderator
Restaurant Business
President | Moderator
The Kruse Company
Chief Brand Officer
City Barbeque, LLC
Chief Executive Officer
Duck Donuts
CEO
Pepper Lunch
Chief Experience Officer
CAVA
Founding Partner
Dog Haus Worldwide