Innovative brands are harnessing the power of data integration to boost effectiveness and build genuine connections with the next generation of consumers. In this session, we'll explore how emerging brands can keep up with their larger-budget counterparts. Our panel will discuss the challenges of turning first- and third-party data into relevant traffic-driving solutions while keeping the guest at the center. By the end of this session, you will possess the knowledge to use data to make informed decisions, leveraging actionable insights on strategies that effectively resonate with the modern consumer.