As the Sr. Director of Omnichannel at Bojangles, Sergio is an innovative marketer specializing in
brand strategy, omnichannel initiatives, and digital product development. Recognized for launching top-tier digital platforms and pioneering effective sales strategies, he is dedicated to redefining Bojangles’ consumer experience through digital transformation resulting in $100MM+ in digital sales.
Sergio has been honored as one of QSR Magazine’s “Young Leaders to Watch” and featured in
Charlotte Business Journal’s “40 under 40.” Before Bojangles, he worked at Church’s Chicken,
Johnny Rockets, Perkins Restaurant & Bakery, Huddle House, and Garden Fresh Restaurants.