Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company’s industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon’s people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.
Sessions for Epsilon
Transforming Data Into Action: Leveraging Guests’ Insights to Fuel Growth
Location: Grand Sonoran HIThe restaurant industry has witnessed a substantial transformation, with a growing emphasis on leveraging guest insights to drive growth. Data has emerged as the lifeline and the bridge between restaurant brands and their guests. With the right data (zero-party, first-party, third-party), restaurant brands can analyze and strategize on how to effectively reach all their in-market customers. This, coupled with identity and activation solutions, allows brands to personalize experiences across channels, tailoring them to guest interactions and ultimately fostering long-term engagement. Join us alongside McDonald's to explore how they've utilized their data to guide omnichannel and loyalty activities, cultivating lasting relationships with their fans.
Talk Track:
• Personalization: Applying data to enhance segmentation and deliver personalized, omnichannel experiences; Enhancing data to unlock deeper understanding of guests
• Fulfillment: Expanding data and channel strategy for engagement growth; Integrating emerging digital channels (e.g., digital ordering experience & delivery apps) that aligns w/ KPIs
• Loyalty/Engagement: Exploring and utilizing new initiatives like gamification and tiering for increased program engagement.
Senior Manager, Global Digital Engagement
McDonald's
Senior Director of Strategic Consulting
Epsilon