Advisory Council

Peter Boivin

VP, Head of Industry, Restaurant


Peter Boivin is Vice President, Head of Industry of Restaurant at Vericast. Peter oversees over $200MM of print and digital revenue which includes 165 of the top 200 restaurant brands. His passion for the restaurant and media industries has led to several transformative initiatives. Under his guidance, Vericast built several restaurant ROI and Profit models as well as the Vericast Omnichannel Performance Simulator which measures the sales attribution when increasing print and digital media channels. This is now available to all 500+ restaurant brands Vericast supports.

Peter was also included on Nation’s Restaurant News 2021 Power List, which identifies the 50 most powerful people in foodservice.